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Simplicity is the key to great user experiences. Create fewer features, but make them great instead of just good. Show fewer elements, use simplistic styling to reduce cognitive load. Dare to say ‘No’ to prevent the core functionality from being lost in the noise.

Don’t go for ‘WOW’, go for ‘of course’

Never chase the ‘wow-effect’. Product design succeeds when it solves the problem or need of our users in the best possible way. Design the product effective & delightful. The reaction we are after from our users is “Of course, that is obvious”.

I wrote down some design principles for our team to help us make design decisions:

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